which will take place from Tuesday 9 to Sunday 19 March in Geneva, Switzerland.
In addition to the latest line of FALKEN tires, our stand this year at the “Geneva International Motor Show” will also feature a sample of FALKEN’s cutting-edge technology, including the “NEO-T01”, state-of-the-art production system. tires, which seeks to achieve “ultra high precision” in the manufacturing process; our “GYROBLADE” airless tire technology, which allows flat tires to be a thing of the past by eliminating the need for inflation; and the “Silent Core” technology (specialized sound absorbing sponge) that reduces the resonance inside the tire cavity. In addition to this, we will also hold a special event on the first day of the press, in which we will announce our team for the next 24H Nurbugring race and reveal the new FALKEN race model that will also compete in the same event in May. Another important moment in the press event will be the presentation of our new tire “ECORUN A-A”, available for sale in Europe this year. “ECORUN A-A” is the first FALKEN tire to adopt the new material development technology “ADVANCED 4D NANO DESIGN”, recently awarded as the “Tires Technology of the Year”; prize awarded at the “2017 Tire Technology Exhibition” in Germany. Thanks to the incorporation of this innovative technology, “ECORUN A-A” achieves a high performance of balance in 3 of the fundamental aspects of the tires: fuel saving, grip and wear.